Brand Ambassadors

Danie du Toit

Frontman of the acclaimed band Spoegwolf, Danie du Toit is one of South Africa’s most influential contemporary songwriters. His deeply poetic lyrics and unmistakable style inspired Wees Reën, a spectacle range that reflects individuality, introspection, and artistic authenticity.

Francois van Coke

An iconic figure in South African music, Francois van Coke is celebrated for his bold artistry and unapologetic self-expression. His custom sunglass range, Van Cokes, captures his rebellious spirit with strong silhouettes and confident attitude.

Almarie du Preez

Almarie du Preez is a respected actress/singer known for her versatility and timeless elegance. Her personal style effortlessly blends classic and contemporary, making her a natural ambassador for eyewear that celebrates confidence and individuality.

Mienke Ehlers

With a strong on-screen presence and modern aesthetic, Mienke Ehlers represents a new generation of South African talent. Her refined yet playful style aligns perfectly with eyewear designed to be expressive and fashion-forward.

Minke Marais

With a fresh, expressive look and growing presence in local film and television, Minke Marais embodies youthful energy and authenticity, making her a natural fit for stylish, accessible eyewear.

Kate Roothman

Kate Roothman brings warmth, professionalism, and sophistication to every role she takes on. Her classic sense of style and confident presence make her an ideal representative of eyewear designed for everyday elegance.

Deon Meiring

A celebrated songwriter and musician, Deon Meiring is admired for his storytelling and artistic integrity. His thoughtful, creative approach to music mirrors eyewear that values originality, 

Success Lekabe

Success Lekabe is a dynamic radio personality celebrated for her authenticity and positive influence. She embodies bold self-expression and modern style, reflecting eyewear designed for confident, real-life wear.

Van Der Aven

Van Der Aven is a dynamic rock band known for their raw sound and powerful storytelling. As ambassadors, they represent bold design, creative edge, and eyewear made for those who live unapologetically.