About Us
At Eye-Stock, we believe eyewear is more than vision correction — it’s identity. We are proud to introduce four distinctive frame ranges that speak to individuality, lifestyle and performance: Mi Frames, Mi Sunnies, Wees Reën and Jondo. Each collection has its own voice, its own energy, and its own story.
Mi Frames
Tagline: “My life, My style, My personality, My vibe… Me.”
In a world of mass production and conformity, Mi stands for individuality. Mi frames are not just accessories — they are a reflection of you.
My Life. Crafted to move with you through every chapter — from busy boardrooms to quiet coffee moments — Mi is designed for everyday living.
My Style. From sleek minimalism to bold, fashion-forward silhouettes, Mi blends timeless design with contemporary edge.
My Personality. Express yourself with daring shapes, distinctive details and confident colour palettes that speak before you do.
My Vibe. Whether energetic, sophisticated, creative or laid-back, Mi adapts to your mood and amplifies your presence.
Mi is for the bold, the authentic, the self-defined. This is your story. Your life. Your style. Your personality. Your vibe. Mi.
Mi Sunnies
Mi Sunnies carry the same DNA of individuality into the world of sunwear. Designed for confident self-expression under open skies, Mi Sunnies combine fashion-driven aesthetics with everyday wearability.
From statement-making oversized frames to refined lifestyle silhouettes, Mi Sunnies are made for those who live boldly in the light. Premium lenses, modern finishes and versatile styling make this range the perfect companion for city streets, coastal escapes and everything in between.
Wees Reën
Wees Reën is the creative eyewear range by Danie du Toit of the iconic rock band Spoegwolf.
Rooted in poetry, rebellion and artistic authenticity, Wees Reën captures the soul of alternative culture. These frames are expressive, slightly unconventional and deeply personal — designed for thinkers, creators and rule-breakers. It’s eyewear with a story, attitude and unmistakable edge.
Jondo
Jondo is performance-driven golf sunglasses — proudly positioned as the official sunglass of a PGA tournament. Built for athletes and enthusiasts alike, Jondo combines lightweight comfort, high-definition lenses and sport-focused engineering.
Designed to enhance contrast, reduce glare and sharpen vision on the course, Jondo delivers precision where it matters most. Whether competing or playing socially, Jondo keeps your focus locked in from the first tee to the final putt.
Eye-Stock is excited to bring these powerful brands to market — four unique identities, one shared commitment to quality, style and accessibility.
Eyewear with personality. Eyewear with purpose.